World association of the major metropolises
This environmental project proposed generating a change of behaviour towards non-motorised journeys by bicycle.
The project emerged in 2009 as a degree work exercise at EAFIT University, which was about implementing a public bicycle sharing system in the city. This led to a unique design for the functional bicycle. In 2011, an agreement was signed by the Metropolitan Area of the Aburrá Valley and EAFIT University for 105 bicycles and 6 stations using a proprietary operation platform. In 2013, the Public Bicycle Sharing System grew to include 305 bicycles and 13 stations, thus completing 29 km of cycle routes. The project has encouraged 7,000 people to become active, who together have made more than 370,000 bicycle journeys. This has improved mobility within the city, has led to financial savings for the users because bicycle hire is free of charge, has reduced their journey times and has helped them maintain a healthier lifestyle by being physically more active. Furthermore, a public bicycle platform has therefore been added to the integrated mass transit system in the Aburrá Valley, which provides the public with a daily service free of charge. This service has been rated as excellent by users and has obtained indicators of use that are largely comparable worldwide. The public respects and takes care of the bicycles and, to date, neither thefts nor the disappearance of bicycles have occurred.